The chapter i am talking about has 4 stories. All to illustrate how the mind of the problem drinker acts prior to taking that first drink. The mind convinces the person to take a drink, coming up various reason why he/she should drink and more importantly the consequences are not brought to the forefront. After we succumb to that desire, there is no stopping. The battle is lost already. Look back with your own history. Maybe once or twice you will be able to stop it. But as days, weeks progresses we will let the guard down and the mind comes back with excuse.